From Exchange Announcements...

Africell, the largest GSM company in The Gambia, has partnered with Reliance Financial Services to help each and every individual in the country to access a brand-new mobile phone. “We know that the only barrier that prevents most Gambians from having universal access to Telecommunication is financial deficiency,” said Papa Leigh of Africell. Under the partnership, customers will pay as low as 100 Dalasi/month (4.81 USD), and receive a brand new Nokia Phone plus new Africell Sim Card followed by a credit allowance of 50-80 Dalasi every month. Customers can participate by bringing any official identification document to a Reliance branch.

Ismaila Faal, Chief Operating Officer at Reliance Financial Services, said the target group in this campaign are central to and are at the heart of Reliance’s mission. “Reliance sets out to change lives, leveraging on Micro- Finance and Micro Credit as a platform. Out target is something that we certainly share in common with Africell."

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